Embarking on any kind of digital marketing journey often leads to all kinds of questions, whether it's about what kind of results you can expect, what keywords you should bid on, how to get more reviews — and on and on.

At Creekmore Marketing, pride ourselves on our industry knowledge, and we are here to provide you with the answers you need for all of your marketing questions — starting with some of the most common email marketing questions we encounter.

1. Is Email Marketing Effective?

Absolutely — email marketing is effective and hold its ground as a formidable technique in the digital marketing arsenal for one simple reason: it works. It is a classic marketing technique that has survived to this day and for good reason. While it may feel outdated, studies show that most people check their email inbox at least once a day, if not several times throughout the day. Emails place your brand directly in front of your audience, combining an attention-grabbing subject line and engaging content for ultimate brand awareness.

2. What are the Benefits of an Email Campaign?

The main benefit of email marketing is visibility. A catchy subject line makes your email stand out in a flooded inbox, leading to more clicks and more eyes on your brand. But that’s just scratching the surface; email marketing also allows you to:

• Craft personalized content tailored for diverse client segments.
• Boasts a high return on investment as a cost-effective marketing avenue.
• Delivers immediate insights through email performance metrics.

3. What's the Best Way to Grow My Email List?

The golden rule is to give potential customers as many opportunities to sign up as possible. When you work with them, let them know you have an email list and that they should sign up for it. You can even sweeten the pot a little with something free - whether that be a coupon, an e-book, or just the ability to hear news or promotions before anyone else through your email list. Providing an incentive can be a good way to foster interest and, ultimately, conversions. In addition, it is important to make use of specific keywords within the subject line alongside enticing visuals to get people to click on and open your email in the first place.

4. How Often Should I Send Emails?

The answer depends on your goals, but a good place to start is once a month. This provides consistent interaction with your clients and or customers without feeling overwhelming for most. If you want to drive more traffic or conversions to a communicative customer base, you can send out two newsletters per month.

In addition to regular newsletters, it’s also a good idea to send out emails whenever you have an ongoing promotion or event. This will keep people informed about what is going on and give them more opportunities to engage with your business. The exact cadence of your email campaign will depend on your business's specific needs, and we can help you figure out what will work best for you.

5. How Do I Measure the Success of an Email Campaign?

Email Marketing with Creekmore Marketing

We’re passionate about empowering businesses with a full spectrum of digital marketing tools geared toward brand awareness and lead generation. Email Marketing is one of our many digital marketing services; we also proudly offer Search-Engine Optimization, Pay-Per-Click Ads, Social Media Marketing, Review Marketing, Graphic Design and Branding Services, Website Design, and much more.

Call us at (859) 309-5987 or schedule your free consultation to get started!