Pay-per-click (PPC) advertising is the paid method of getting clicks to your site. You pay for each click generated by ads (this is why it's called 'pay per click'). PPC involves bidding on keywords you want to rank for and paying a certain amount each time someone clicks on your ad.
Search engines have many other ways of generating revenue from advertisers besides charging them for clicks; these include charging advertisers for listings in their directory, through sales leads from web portals, text links on other websites, and branding exposure through sponsored listings.
"We started using Creekmore about 2 months ago and our leads have already increased! We received 4 new leads in the first week we started working with Creekmore and they were converted to sales. Everyone I have been in contact with is very professional and knowledgeable. They are creative in their ideas in helping you build your business! Fully recommend using their services!"
Peter Stalteri
"We started using Creekmore to develop our new website during our offseason in 2018. Early in 2020 Creekmore helped us develop a new pay per click marketing campaign. We had not done paid advertising in the last 25 years, so we were skeptical. So far in 2020 we have seen a 17% increase in business. Could not be more pleased with our marketing firm. We are sincerely appreciative and plan to continue this relationship for years to come. Vendors like this make our job infinitely easier."
Lexington Paint & Supply
"Creekmore Marketing has been the best thing that could've possibly happened to us. They are now in the process of increasing our virtual footprint (pay-per click and SEO). I cannot begin to explain how easy it is to work with anybody on the Creekmore team. The great display of patience, explaining details and processes, immediate responses and open communication are superb. They tend to their clients with 150% commitment. Creekmore shows you what great customer service should look like!"
IB Moore
Zachary Whitehouse was born and raised in Lexington, Kentucky. He graduated in 2020 from the University of Kentucky with a Bachelor's degree in Marketing. He spends way too much time following Kentucky sports. In his free time, he enjoys spending time with friends, playing sports, and listening to music. His favorite thing to do is to spend time with his son, Bodie.
Are you losing out on valuable leads because of an outdated PPC strategy? Are you bidding on the right keywords or overspending on clicks? Fill out the form below to get a free competitor analysis and let the experts help you!
Search ads are the most effective way to reach customers. The data shows that search ads drive more conversions than any other type of digital marketing.
According to a study by HubSpot, search ads are more effective than social media ads and display advertising in terms of conversion rates. Google reports that 91% of people who see an ad on mobile devices take action by tapping or clicking on the ad.
If you need more clarification on the answers to these questions or any others regarding your Pay-Per-Click campaign, Creekmore Marketing is here to help. Regular PPC campaign audits are important to ensure your account is performing at its peak potential.
Interested in what our experts have to say? Fill out the form below, and a Google Ads Certified member of our team will contact you to complete your audit.
Hesitant to run Pay-Per-Click Ads? Click here to learn why they are a key part of any online marketing strategy!
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We are an internet marketing firm that specializes in local Search Engine Optimization (SEO), pay-per-click ads (PPC), social media management solutions and advertising, responsive website and logo design, review marketing, online reputation protection, webchat, texting and digital receptionist. We proudly serve small businesses all over the US and Canada.
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