What makes a home service business stand out in an increasingly competitive environment? How do you attract and convert customers without being too pushy? After all, you're not only marketing your services, you're marketing your brand.

Learning the best ways to market your home service business in today's world is critical to your success, and there are many things you can do to optimize your online presence and dominate your market.

Make Your Business Easy to Find

Your first and best marketing tactic is to make it easy for customers to find you. If customers can’t find you, they can’t buy from you or elicit your services. Google is the largest search engine, receiving nearly 95% of all search traffic. Optimizing your business's presence on Google will go far in reaching potential customers and allowing potential customers to reach you.

Create a Google Business Profile so that you can appear in results on Google Maps and not just organic results. This is likely the first interaction potential customers will have with your business, so make it as accurate and detailed as possible.

One bad review isn’t the end of your business, but it can be the difference between choosing you or choosing your competitor. Consistent, positive reviews can tip the scales in your favor and help your ranking. Resolve negative reviews as quickly as possible, and ask satisfied customers to leave a review.

Make Your Website Easy to Navigate

The first place where you can lose prospective clients is your website. A clunky, outdated, and hard-to-use website will scare off even the most interested prospects. I An easy-to-use, clean, and modern website optimized for both desktop and mobile browsers is your best chance for success. Additional features, like live chat, make it even easier for the clients to get answers to their questions.

The goal is to have an easily navigable website, clear product and services offerings, and plenty of ways to contact you. Keeping your online presence as frictionless as possible will keep potential clients happy and moving closer to working with you.

Don't Forget to Spread the Word

When searching for home services, customers are typically looking for local professionals. You can take advantage of that by advertising to those locals directly! Things like pay-per-click ads and social media adverts are the perfect way to get local customers informed about you and your business.

Pay-per-click ads will display relevant ads directly to people in your local area who are looking for businesses like yours. And as the name might suggest, you only have to pay for these ads when someone clicks on them, so not only do you get better targeting, you only pay for when it works.

As for social media, boosted posts are the best way to engage with the community you want to be apart. The goal is to make your business first thing people think of when they are in need of home services.

Home Services Marketing with Creekmore Marketing

Marketing your business does not have to be painful or complicated. With these simple tips, you'll be able to capture more leads, grow your business, and dominate your market!

Creekmore Marketing is obsessed with helping businesses grow, and that includes you! If you are ready to grow your business, give us a call at (859) 309-5987 or schedule a free consultation today.