Posts Should Be Personal

77% of small businesses utilize social media to Connect with Customers [Forbes Advisor 2023]

This tip may seem simple, but putting it into practice can be challenging. We've seen time and time again that the most successful posts, the ones that get the most engagement and eventual leads, are the ones that put a personal face to the business. Customers don't want to engage with faceless brands. They want to see that your business has personality.

Team-building events, team member highlights, candid moments at the office, or even casual work lunches are all easy ways to show what your business is up to without pushing sales content in your customers' faces. Personal posts are also a great way to show what your business cares about!

Here are a few ideas to get started:

• Office or employee pet features
• Team member birthday highlights
• Team lunches at a local business (make sure to tag the business)
• Business anniversary celebrations
• A day in the life at the office

Even though it may seem silly, getting personal often means more post-engagement and building trust with your customer base. Customers want to know you're human and are living life just like they are.

Engage with Your Community

44% of small businesses utilize social media for Brand Awareness [Forbes Advisor 2023]

Engaging with your community is another simple-to-understand tip, but it can be hard to implement without a little direction. Often, businesses will take the strategy of heavily pushing products and sales. While it's great to let your community know what you sell, there are better strategies for community engagement.

We always say, "You need to engage with the community you want to be a part of." This means talking about community issues, attending community events, and liking and sharing posts of members and businesses in the community. This goes a step beyond personal posts by actively trying to be a part of your local community.

Here are a few ideas to get started:

• Sponsor a local event or team
• Attend or participate in a community event
• Have lunch with locals
• Like and share community member posts
• Respond to local events and issues
• Hold events in-store

While posts like these aren't necessarily pushing products or services, they are getting your business name out in the community. Remember: engage with the community you want to be a part of, and they will engage with you!

Don't Forget to Boost

41% of small businesses utilize social media to Drive Revenue [Forbes Advisor 2023]

While it's not a new idea, it's still true: you must invest money to make money. This principle is a fact for social media. It's not enough to post. Boosting posts for even a short period has proven to significantly increase overall likes, impressions, traffic to your website, leads, and eventual sales.

If you don't put money behind your posts or have ads running, the only people who will see your posts are your page followers. So the name of the game is to invest in social media and to do that, you need to boost your posts.

Here are a few considerations to get started:

• Determine your target audience and location, then create a saved audience for future boosts and ads.
• Choose shareable content people would want to see and interact with.
• Test different amounts of money and posting times to see what works best for your business.
• Create ads with a personal touch to make a consumer interested in your brand and want to follow along.
• Remember, any amount of money spent investing in social media is better than none at all - you want to get in front of your target audience, and this is how you do it.

Social Media Marketing Services with Creekmore

Our clients stay with us at Creekmore Marketing because we live by these principles. Our goal for our clients is always to help their business grow. To do that, we know how important it is for businesses to get personal, engage with their community, and put money behind it.

To grow your business, consider social media marketing services with Creekmore! Join us in a free consultation to learn what solutions might be right for you. We proudly offer an array of digital marketing services, including Search Engine Optimization, Pay-Per-Click Advertising, Branding, Graphic Design, Website Design, Review Marketing, Co-Op Management, and, of course, Social Media Marketing.

Creekmore Marketings serves the local Lexington, Kentucky, areas, and businesses worldwide! Get started today!