Breaking Down the Trends vs Fads

When it comes down to breaking down web marketing trends vs fads, our team pays attention to what is going on in the world of web marketing and with all the major players like Google, attending conferences, workshops, and completing continuing education so that our information is the most current and the most helpful for our clients.

So, what are some of the top trends in web marketing for 2024? Our team has compiled a list of the top trends vs fads to give you insight about how a free consultation with our team at Creekmore Marketing can add value to your business.

Web Trends in 2024

1. Incorporate ai with interaction management tools

Effectively incorporating Artificial Intelligence (AI) into your web marketing strategy holds vast potential for both agencies and clients. Advanced interaction management tools can help businesses streamline customer communications, automate responses, and analyze customer sentiment with leads and reviews management. This translates to a better brand reputation and increased customer loyalty.

2. Increase the use of video

Video marketing is here to stay, with its popularity rising exponentially in recent decades. Videos hold an incredible power to convey messages in a convenient, engaging, and relatable way. Brands that harness the potential of personal and relatable video on social media will undoubtedly experience a boost in brand awareness and customer acquisition.

3. Blending ads with Social media posts

Making ads look like social media posts allows your business to blend seamlessly into users' feeds. This subtle approach can be more effective than traditional advertising, as it feels more relatable and less intrusive than traditional marketing. It also builds trust between brands and their audience.

4. Influencer marketing continues to grow

The impact of influencers in web marketing is undeniable. Partnering with the right influencers can result in increased brand visibility, targeted audience engagement, and higher conversion rates. As influencer marketing continues to mature, choosing the right partners will remain crucial to individual success.

5. social media commerce is big in 2024

Platforms like Instagram and TikTok have made it easy for customers to shop directly from their social media feeds. As a result, the growth of social media commerce shows no signs of slowing down, making it essential for businesses to adapt and deliver seamless shopping experiences through these growing new venues.

6. Evolve your data with Google Analytics 4

2024 Design Trends

1. authentic design rises to meet ai

Though the use of AI is a growing trend, the reaction to its widespread use has been a mixed bag. Though many businesses are using AI and its capabilities in some occasions, authentic and personal design elements are growing in popularity as people look for elements that feel real and human-made, especially in art and design.

2. a more subtle, minimal look

3. all types of bold typography

Bold, oversized fonts and varied typography in different weights and colors are used to emphasize or highlight certain words or products in web designs while keeping the User Experience (UX) neat and easy to navigate.

4. Video backgrounds take focus

As technology makes web page speed less of an issue for UX, video backgrounds and features are continuing to be trending features that draw in viewers and impart information in a pleasing and effective manner compared to static images—plus, these video features won’t impact website load speeds in the same way that they have in the past.

2024 Trends in SEO and Ads for Digital Marketing

1. Google favors quality content

With an eye toward “helpful, reliable, people-first content,” Google continues to update their core algorithm to be more helpful for individuals, reducing the amount of spam on the web and affecting how old and new content performs on the web. Google prioritizes answering user questions rather than clicks in 2024.

2. AI isn't taking over

3. Mobile ads take over pc uses

As more and more people use their phones and tablets as their primary electronic devices, mobile ads for digital marketing will grow in use over desktop ads.

4. more smart devices lead to more voice searches

As more people use their voices to search for information, keywords are changing to meet the use of new technology—expect to see longer high-ranking keywords and search queries in the form of a question, like those one may ask their favorite device like Alexa, Siri, or Google Assistant.

Avoid the Fads and Follow the Trends

While trends carry long-term positive impact, it's crucial to identify and avoid fads that may not deliver lasting results. Fads are at heart temporary and can lead to wasted time and resources, as well as potential damage to a brand's reputation.

Our Advice: Beware of strategies that promise quick wins but lack substance, ask you to shoulder unrealistic goals, or are suggestions that simply don't align with your business’s values.

Why Do You Need Our Web Marketing Agency in Lexington?

At Creekmore Marketing, we keep an eye on web marketing trends for the short and long term so that we can inform our clients of the best practices to keep their building their web presence and their business in an ever-evolving digital landscape.

From logo design and website design to pay-per-click (PPC) advertising, let us show you how our search engine marketing agency can provide you with our full-service 5-star support.

Contact us online or give us a call at (859) 309-5987 for your free consultation and learn how Creekmore Marketing can grow your business in 2024 and beyond!