The Purpose of a Logo is to Create an Identity and Face for Your Company

A logo is a visual representation of your company. It helps customers remember you and can even be used as a selling tool by creating an identity for your company.

It's important to know that logos don't just advertise themselves, but they also build trust in the consumer's mind. The more familiar they become with a brand or product, the more likely they will repurchase or refer others to it. A well-designed logo should attract attention with its color scheme and differentiate itself from competitors' designs by bringing something new to the table—whether through clever wordplay or incorporating elements from traditional logos in an innovative way.

Logos and Branding Identify Your Business

Branding is about creating an image for your company that sets it apart from the competition. Simply put, branding establishes how others— customers, competitors, etc— perceive your business. You can do this through marketing campaigns, packaging designs, or, coincidentally, updating your logo (also known as updating your visual identity).

When an effective branding strategy is implemented, it becomes easier to market yourself—and by extension, enjoy greater success in business than if you were just an anonymous entity among many others in the same field.

What Makes a Good Logo

A good logo is an effective logo. A logo that is easy to read, memorable, unique, timeless, and consistent across all platforms.

It's easy to get caught up in trends and look at what other brands are doing—but don't be too quick to copy them! Your audience will recognize when you're trying too hard with your design elements or when you're just following the crowd. Stand out from the crowd by being true to yourself!

Good Logo Designs Make a Strong First Impression

A good logo embodies the following traits:

• A logo should be simple, memorable, and easy to read— you want potential clients and customers to understand and remember your logo at a glance.
• It should be distinctive— logos should be trendy, but not timely. They should persist in the mind. You shouldn’t have to worry about your logo becoming outdated or passing like a fad.
• It should be versatile—it's a good idea for your logo to work equally well in black-and-white or color on various media: print materials, websites, and more.

When Should I Update My Logo?

Creating Your Logo as a New Business Owner

When starting a brand new business, it is important to present yourself on a serious and professional front. As an unknown entity to your clients or customers, you have to work even harder to establish a trusting relationship. A lot of groundwork can be covered by how professional your logo and website look.

Consider how you'd feel buying from an old or poorly designed website. Visiting these websites can leave you feeling uneasy, especially when compared to large professional brands like Amazon. Logos work the same way. Despite the sentimental value it might have to you, if it comes across as unprofessional, it may be time for an update!

Updating your current logo

Many businesses, especially small businesses, have been around for decades. Whether they've been kept in the family or have just been an established part of the local community, having a long-lasting website can be a double-edged sword, especially when it comes to logo design.

Updating current logos generally is more focused on refining existing ideas than creating new ones. After all, your logo and branding have lasted this long; we don't want to reinvent them. We want to refresh them and ensure they can carry forward for generations to come.

Is It Worth Paying Someone to Create a Logo?

So what is all entailed in creating/refreshing a logo? It's important to know that there is no one-size-fits-all approach. The best way to approach this is by looking at your brand and asking yourself: what do you want your logo to convey? Are there any particular colors or fonts that are associated with your business? How would the logo look on pieces of merchandise, such as T-shirts or coffee mugs? Would it be appropriate for branding on larger items, like billboards or vehicles?

With all this in mind, creating a cohesive brand image is an incredibly difficult task— at Creekmore Marketing, we have an exceptionally talented logo and branding team to help you achieve your vision. Where it may be tempting to create it yourself or go with cheaper options, investing in a professional means ensuring that you can meet all your needs.

Small Business Logo and Branding

That's it! You have all the information you need to know about logos. If you still have questions, we encourage you to reach out and talk to a member of our team. Creekmore Marketing is a marketing agency based in Lexington, KY; we love helping small businesses achieve their marketing goals.