Logo Design & Business Cards

Maddog Junk Removal

As a brand new business, Maddogg Junk Removal had a clear vision and inspiration for what he wanted his visual identity to center around—his family, namely his daughter, Maddie.

Design Insight

He wanted to show her that even through a non-traditional route, you can do anything you set your mind to. He wanted his business to show her and others that if you have a dream and the motivation to pursue it, you can take nothing and turn it into something successful that provides for your family!

We enjoyed incorporating their Great Dane, Zeus, into their brandmark to represent the quintessential "junkyard dog" - even though he's really a gentle giant! The hues of blue within the palette not only allow his trucks and trailers to stand out compared to other typical junk removal service colors, but play into his bluegrass Kentucky roots.