4 Marketing Tips for Standing Out as a Shop-At-Home Business
If you’re a shop-at-home business, you understand how competitive the market can be. Promoting your services and reaching your target audience can be difficult, especially when you don’t have a brick-and-mortar store. So, what’s a shop-at-home business owner to do?
At Creekmore Marketing, we’re experts in the digital marketing landscape and we offer custom marketing services for shop-at-home businesses across the country. Together, we can design the best marketing strategy to reach your target audience, grow your business, and meet your goals.
1. Promote What Makes Your Shop-at-Home Business Unique
One of the best marketing tips for small businesses to stand out from the crowd is to showcase what makes your business unique. Do you offer certain white-glove services that your competition doesn’t? Does your business have sales or promotions that are unique to the industry? Maybe you want to leverage the years of experience you have to highlight your knowledge in a certain area.
While you may not have a physical location like some of your competitors, you still have things that make you and your company unique. Take advantage of this to draw the attention of potential customers looking for services and benefits that are important to them.
2. Ensure That Your Business Offers Great Customer Service
As far as marketing tips for small businesses go, providing great customer service is an integral part of your success and is near the top of our list. Since customers will be inviting you into their homes to see your products, providing quality service is a great way to build trust and loyalty and establish who you are as a business.
Exceeding customer expectations allows you to make a positive impression on your client. This can help you get positive online reviews for your business, which can lead to more jobs in the future and let potential customers know that you offer quality services and are a name they can rely on.
3. Prioritize Local SEO
We also recommend that shop-at-home businesses invest in local SEO. SEO, or Search Engine Optimization, allows you to optimize your online presence to help local customers find you online. By partnering with a local digital marketing agency like Creekmore Marketing, you’ll be able to tailor an online strategy to get your business in front of the right customers through trending keywords and relevant seasonal content that your customers are looking for.
Local SEO is one of the most important marketing services for shop-at-home businesses since this is how your brand can rank above your competitors in search who offer the same types of services and products that you do.
It is important to note the difference between local vs. national SEO. Local SEO focuses on optimizing your presence in your local geographic area, while national SEO increases visibility nationwide in an attempt to target a larger audience.
4. Develop Your Brand Identity With a Website
Every business should have a clear brand identity, and shop-at-home businesses are no different. Your website should showcase your products, services, and tells the story of your business. This is also where you can promote any sales that you’re having as well as list your service areas so that customers and Google know where your business operates to give you the best results.
Branding is also important from a recognition standpoint. An attractive, optimized website makes your business more visible and gives you a place to promote your work. Some other benefits that having a website for your shop-at-home business are:
- Establish an online presence
- Offer quality customer support
- Improve cost savings for your business
- Consumer insights
- Improve SEO rankings
Find Marketing Services for Shop-At-Home Businesses Near Lexington, KY
Understanding how to best promote your shop-at-home business is crucial to success. At Creekmore Marketing, we provide marketing strategies for small businesses across a variety of industries and understand what it takes to get you discovered by the right audience. Whether you’re just starting out or have been a shop-at-home business for years, our expert insight can help you stand out from your competition.
We offer a range of services to help your shop-at-home business thrive, such as logo and graphic design, website design, pay-per-click (PPC advertising), and more.
Creekmore Marketing specializes in offering local digital marketing and website design for small businesses. Contact us online or give us a call at (859) 654-7368 to get started!
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We are an internet marketing firm that specializes in local Search Engine Optimization (SEO), pay-per-click ads (PPC), social media management solutions and advertising, responsive website and logo design, review marketing, online reputation protection, webchat, texting and digital receptionist. We proudly serve small businesses all over the US and Canada.
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Active military and veterans receive a 10% discount on all marketing services (excluding ad spend).