When we talk about the term brand awareness, it simply refers to the familiarity of your brand and the extent to which your target audience recognizes you. Why is this important? Brand recognition is typically the first step in a customer’s journey. The more a customer knows about a brand, the likelier they are to want to be a customer.

There are several benefits to increasing brand awareness for your business.

• Increase Your Marketing Impact: The better known your brand is, the more effective your efforts with SEO, content marketing, and social media will likely be.
• Build Brand Loyalty: Prioritizing brand awareness not only attracts new customers but also helps keep existing ones. Having a loyal customer base helps ensure repeat purchases of new products and services.
• Establish Market Presence: A recognizable name will give you an advantage in the market since consumers tend to favor brands they’re familiar with.
• Increased Sales: Since more people will recognize your brand, customers are likely to choose you over businesses they know little to nothing about.

While building brand awareness is crucial to growing your company and attracting more customers, achieving your desired results can be challenging. With so much noise in today’s market, how do you make your business stand out from the crowd?

There are many ways to increase your presence, but here are a few tried-and-true strategies.

Many of today’s consumers value honest and ethical companies that promote values that they align with. Take a look at your business and what your company stands for. Are there any causes or social campaigns that align with your values? Engaging in campaigns can help you establish a sense of community with your customer base and help them feel more comfortable supporting your company through purchasing products and services or online engagement.

Sharing testimonials from happy customers is a great way to promote brand awareness. When potential buyers see what others are saying about your business, they’ll feel more assured that they’re getting a quality product from a brand they can trust. A good review can also mean the difference between a customer choosing you or choosing your competitor.

Customers need to know who you are before they’re willing to spend money or engage with your business. Share your company’s story on your website and social media profiles.

How do you relate to your audience? Why is this business important to you? What are your goals? Who do you want to help with your product or service? Letting the consumers peek behind the curtain will allow you to foster a sense of trust and familiarity that will last long after they’ve left your website.

In a world where social presence is everything, having multiple platforms where you can clearly convey your brand’s message is vital. You need to be where your audience is, which can include everything from social media, email, search engines, or in-person events.

Many consumers are active on social media. To help increase your social media brand awareness, it’s important to post regularly on all your platforms, respond to comments, and engage with trending topics in a meaningful way.

Another great option to promote brand awareness is through user-friendly content that helps build brand authority, a dedicated audience, and online visibility. Focusing on industry-related keywords and helpful content that customers are searching for will allow your content and website to rank higher, making it easier for customers to find you online.

If you’re trying to build your brand awareness and increase your presence online, our team at Creekmore Marketing can help. A digital marketing agency near Lexington, KY, we’re dedicated to helping businesses of all sizes increase their reach and hit their brand awareness KPIs.

Some of the ways we can help your brand are through Search Engine Optimization (SEO), Social Media Marketing, Branding Services, Website Design, and more. 

Call us at (859) 309-5987 or schedule a free consultation to get started today.